Each year we post about upcoming trends in both business and in skincare. This year is no exception.
Below are five major trends we’re watching, how they apply to our work, and what you can do now to stay ahead.
The Rise of Longevity- and Regenerative-Focused Services
The historically reactive approach (“fix damage”) is giving way to a preventive and regenerative mindset. According to a recent industry overview, treatments such as biostimulators, exosomes, and combined protocols are gaining ground.
What this means for you:
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Your clients increasingly want to maintain skin health, not just correct skin issues.
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Teaching protocols that emphasize healthy skin function, regeneration and prevention will resonate.
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You can differentiate your business by offering advanced, forward-thinking content (for example: peptide-based programs, or barrier repair first approaches).
Personalisation, Tech & Ingredient Sophistication
Consumers (and therefore clients) are less satisfied with one-size-fits-all. Industry-wide, we’re seeing more biotech actives, AI-enabled tools, and logic shifting from lots of products to smart, customized solutions.
What this means for you:
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Prioritize continuing education that will help assist in assessing individual skin profiles + customizing protocols rather than generic sequences.
Minimalism, Value & Authenticity Over Hype
The broader beauty industry is signaling a shift: fewer gimmicks, more substance, more trust. According to research by McKinsey & Company, consumers are value-conscious, less forgiving of over-promising and focused on authenticity.
What this means for you:
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When you communicate, be clear, genuine, educational.
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A minimalistic brand aesthetic aligns well with this: you don’t need to chase every trend. Focus on what works, what’s backed by evidence, what your community trusts.
Community, Connection & Hybrid Models
While tech and products matter, humans still value connection — especially in solo work where community can be a differentiator. Within esthetics, being part of a tribe, having support, asking questions: these are critical.
What this means for you:
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Your existing emphasis on community (via Kin’s platform + trainings) isn’t just nice-to-have — it’s strategic.
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Training in person, keeping small groups, fostering peer relationships: all of that gains value in this environment.
Sustainability, Holistic Wellness + Whole-Person Care
The esthetics industry is blurring with wellness, internal health, lifestyle and skin care — not just surface treatments. For example: formulations that respect the microbiome, treatments that incorporate internal health factors, ingredients that are more sustainably sourced.
What this means for you:
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In your consulations, include broader discussion: how diet, stress, gut-skin axis, sleep connect to results.
