THE SOLO EDITâ„¢
THE SOLO EDITâ„¢
Building a Booked + Busy Esthetic Practice in 2026
Three years ago, I wrote about the strategies I used to build a nearly fully booked six-figure esthetic practice. I shared what worked for me...
Dermathod Rejuragen 2.0: A New Generation of Regenerative Skin Therapy
Rejuragen 2.0: A New Generation of Regenerative Skin Therapy The most meaningful transformations happen beneath the surface. They are the result of regeneration—supporting the deeper...
A Fresh Start for the Skin: Meet Dermathod's Clearance C4 Mask
Designed around the principles of circulation, oxygenation, and multi-pathway brightening, the C4 Mask doesn’t treat one concern—it treats the entire environment of the skin. It...
The Truth About Plant-Derived Exosomes
Exosomes are tiny lipid-based vesicles that cells naturally release to communicate with one another. They carry signaling molecules like peptides, growth factors, RNA, antioxidants and proteins. ...
Business Concepts Every Esthetician Should Know
Running an esthetics business requires more than skill in the treatment room. It asks you to understand the business of skin — how clients behave,...
Before the Algorithm Existed
Esthetics existed long before the algorithm — and it thrived. There was a time, not even that long ago, when our businesses were built through...
Selling More Retail: Why It’s an Extension of the Service
Retail is one of the most overlooked parts of an esthetics business. It often gets treated like a bonus, an optional suggestion, or something you...
The Unlearning Series: Letting Go to Grow as an Esthetician
Growth doesn’t always begin with adding more: services, products, or hours in the treatment room. Often, growth begins with subtraction. It begins with releasing old...
A Minimalist Reset for Estheticians: January Micro-Challenges
Are you like me, and easily gets overwhelmed by all the things that need to get done? I created this 31 day mini to-do to...