THE SOLO EDIT™
THE SOLO EDIT™
Seasonal Reset: 7 Simple Steps for a Fresh Start
Spring is the perfect time for a little reset, not just for your clients skin, but for your treatment room as well! A well-organized, clean,...
Understanding Epidermal vs. Dermal Aging: Where to Focus Treatments
Aging is a complex biological process that affects the skin at multiple levels. Understanding the distinction between epidermal aging and dermal aging helps us to...
LED, Microcurrent + ElectroporationE: How to Choose the Right Modalities for Your Clients
There are so many high-tech treatments available to us, but three modalities have truly earned their place in our treatment rooms: LED, Microcurrent, and Electroporation....
Retention is the new growth
It's easy to want to chase the next client, striving for growth, and pushing to expand our businesses. The constant drive for new faces in...
Why Skin Needs A Moisturizer
Our skin barrier plays a vital role in protecting our body from harmful elements, pathogens, and moisture loss. When this barrier is compromised it can...
Copy + Paste: Email Flows For Estheticians
Welcome Email (Sent Immediately After Signup) Subject: Welcome to [Your Business Name] – Your Skin’s New Best Friend I’m so grateful you’re here. Taking care...
How Adversity Builds Resilient Entrepreneurs
Adversity is a strange gift—one that none of us would willingly ask for, yet it has the potential to shape us in ways nothing else...
Social Media vs. Email Marketing: Why You Need Both
If you’ve been relying solely on social media to connect with your clients, this blog post is for you. Today, we’re diving into why email...
Personalizing the Client Experience: Unique Ideas for Estheticians
Creating a truly personalized experience goes beyond a warm welcome and a new skincare routine. Clients crave connection, intentionality, and experiences that make them feel uniquely...