THE SOLO EDIT™
THE SOLO EDIT™
There’s No Such Thing as a Basic Facial
The phrase “basic facial” gets used a lot—but the truth is, there’s really no such thing. Skin is a living, breathing organ that changes constantly—sometimes...
20 Little Luxuries For Estheticians: Business, Treatment Room + Life
Because building a beautiful business starts with how you care for yourself, too. As estheticians, we pour a lot of ourselves into our clients—our time,...
AI Isn’t Replacing You—It’s Empowering You
The conversation around AI can feel overwhelming. For many solo estheticians and service providers, it brings up understandable fears: Will it make things less personal?...
Seasonal Reset: 7 Simple Steps for a Fresh Start
Spring is the perfect time for a little reset, not just for your clients skin, but for your treatment room as well! A well-organized, clean,...
Understanding Epidermal vs. Dermal Aging: Where to Focus Treatments
Aging is a complex biological process that affects the skin at multiple levels. Understanding the distinction between epidermal aging and dermal aging helps us to...
LED, Microcurrent + ElectroporationE: How to Choose the Right Modalities for Your Clients
There are so many high-tech treatments available to us, but three modalities have truly earned their place in our treatment rooms: LED, Microcurrent, and Electroporation....
Retention is the new growth
It's easy to want to chase the next client, striving for growth, and pushing to expand our businesses. The constant drive for new faces in...
Why Skin Needs A Moisturizer
Our skin barrier plays a vital role in protecting our body from harmful elements, pathogens, and moisture loss. When this barrier is compromised it can...
Copy + Paste: Email Flows For Estheticians
Welcome Email (Sent Immediately After Signup) Subject: Welcome to [Your Business Name] – Your Skin’s New Best Friend I’m so grateful you’re here. Taking care...
