THE SOLO EDITâ„¢
THE SOLO EDITâ„¢
Business Concepts Every Esthetician Should Know
Running an esthetics business requires more than skill in the treatment room. It asks you to understand the business of skin — how clients behave,...
Before the Algorithm Existed
Esthetics existed long before the algorithm — and it thrived. There was a time, not even that long ago, when our businesses were built through...
Selling More Retail: Why It’s an Extension of the Service
Retail is one of the most overlooked parts of an esthetics business. It often gets treated like a bonus, an optional suggestion, or something you...
The Unlearning Series: Letting Go to Grow as an Esthetician
Growth doesn’t always begin with adding more: services, products, or hours in the treatment room. Often, growth begins with subtraction. It begins with releasing old...
A Minimalist Reset for Estheticians: January Micro-Challenges
Are you like me, and easily gets overwhelmed by all the things that need to get done? I created this 31 day mini to-do to...
The 10 Biggest Business Mistakes I’ve Made (So You Don’t Have To)
No one starts a business with a manual in hand, or if they do, I've never seen one. We learn as we go — sometimes...
Inclusivity in the Treatment Room: Why It Matters More Than Ever
We work in one of the most intimate spaces a person can enter. The treatment room isn’t just where skincare happens — it’s where trust...
The Ultimate Esthetician’s Moisturizer Selection Guide
Choosing the right moisturizer is one of the most important decisions you make in treatment planning. It affects healing, barrier stability, pigmentation management, and long-term...
What 2026 Means for Estheticians
Each year we post about upcoming trends in both business and in skincare. This year is no exception. Here are five major trends we’re watching,...
