Blogs are a great way to connect and educate our clients, it also improves our websites SEO. Here are 20 blog ideas you can use now or in the new year
- The basics of skincare: make sure to link products that would be perfect for a first-time client.
- Seasonal skincare tips + how to transition your routine: share your favorite products for that particular season and link for easy purchasing
- Sunscreen myths and facts: link the different sunscreens you offer and the highlights of each product (no white cast, no scent, etc)
- Understanding acne (it's causes, treatments and prevention): include a link to book an acne facial, and make sure to link your favorite products
- A guide to different facial treatments you offer: don't forget to include a booking link, and show before and afters!
- The benefits of regular facials
- Exploring "natural" and "organic" skincare products
- Age-defying skincare - anti-aging tips and products: link your services and products you offer
- Coping with common skin problems (eczema, psoriasis, and rosacea)
- The link between stress and skin: this could be a great marketing opportunity or collab with local businesses who specialize in stress relief (gyms, therapists, etc)
- Nighttime skincare routine (products and steps for overnight repair)
- Understanding skin types and recommended products
- Understanding the ABCs of skincare: Vitamin A, B, and C
- Treating hyperpigmentation - causes and solutions
- Top 10 Skincare myths
- Non-Invasive treatment alternatives: make sure you link your treatments for easy booking
- Why Korean skincare and maybe share your story
- Favorite skincare travel hacks
- What is TEWL and ways to combat it: link favorite products you sell
- 3 products you need in your routine
The common thing you'll notice in all of these is making sure you have a call to action, or linking your products and booking site.
