THE SOLO EDIT™

What sets us apart from the other estheticians?  Maybe it's our location, our continuing education, our philosophy, or maybe it's the care we take during...

Did you know compassion fatigue is a real thing? As estheticians, our work revolves around helping others, and there is most definitely a transfer of energy. We...

Managing our time effectively can feel like an impossible task. We juggle treatments, client communication, marketing, inventory, education, and personal life—all while trying to maintain our sanity. But...

Every business owner needs to know what KPIs are. They give us concrete data to guide decisions and foster growth in key areas. By consistently monitoring...

When it comes to skincare, the ingredient list is generally the first thing we look at as it's a fundamental source of information. However, the...

Going from a solopreneur to employer can be one of the scariest transitions for solo estheticians.  Yet, if we want to scale our business, this...

Transitioning your treatment room for the winter months can create a warm, cozy environment that enhances the client experience and makes them feel comfortable during...

Black Friday is in approx 18 days (from the date this blog was published). It is not too late to increase your sales and we're...

The way businesses interact with their customers over the decades has changed dramatically. Gary Vaynerchuk, a visionary entrepreneur and author, popularized the concept of the "Thank...