the moisturizer everyone's talking about
Meet Soba Cream — a cream to water formula like no other
Korean Skincare. Rooted in Ritual. Backed by Community.
We specialize in professional Korean skincare—formulations built on decades of innovation, respect for the skin barrier, and a deep belief in long-term skin health. But this is more than skincare.
We’re here to support estheticians in building businesses that are as intentional as the products they use. We believe in quality over quantity. Curated over crowded. Relationships over transactions.
If you’re an esthetician who cares deeply about results, integrity, and creating meaningful experiences for your clients—you’re in the right place.
Join a community built for estheticians, by estheticians.
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The Solo Edit™
Holiday Revenue Reset for Estheticians
The holidays are the perfect time to refresh your business energy, reconnect with your clients, and create meaningful experiences that feel both intentional and profitable....
The Cleanser Blueprint: Choosing the Right Formula for Every Skin Story
In the spirit of always trying to simplify, despite our extensive line of products, we've created a Kin Cleanser Cheat Sheet. In addition, we're sharing...
Worth Every Dollar: How To Price Your Services + The Confidence To Stand By Them
If I could share just one piece of advice with solo estheticians, it would be this: you have to know your numbers. It’s the only...
Competing with Influencers: Why Estheticians Still Matter
You’ve probably experienced this scenario more times than you can count: a client comes in, pulls out their phone, and shows you a product or...
Behind the Brand: A Conversation with Jake Sun of DERMATHOD
I recently sat down with Jake Sun, founder of DERMATHOD, to talk about his journey and the vision behind his brand. I'm excited to share...
The Last Quarter: How Estheticians Can Prepare for a Strong 2026
As the year winds down, it’s tempting to coast into the holidays. But October, November, and December are some of the most important months for...
Connecting estheticians with the best professional Korean skincare
UPCOMING CLASSES
Join Sarah, Nov 18th at 4pm EST inside the Kin Academy for a deep dive into spicules, and best practices for the Green Sea Peel.
Playback will be available
Join Sarah on Dec 4th inside the Kin Academy for an exclusive webinar on the power of VTOX and Carboxy — a dynamic duo for detoxifying, oxygenating, and rejuvenating the skin.
Playback will be available.
Join Sarah on Jan 8th, inside the Kin Academy for a deep dive into Korean chemical peels.
Playback will be available
Join us for a two-day professional certification course dedicated to mastering Korean skincare with your favorite professional lines.
Dates to be announced
Join us for a two-day professional certification course dedicated to mastering Korean skincare with your favorite professional lines.
Dates to be announced
Join us for a two-day professional certification course dedicated to mastering Korean skincare with your favorite professional lines.
Dates to be announced
