4 Tips to Craft the Perfect Treatment Menu

I honestly can't tell you how many times I've revamped my treatment menu.  It's been more than a handful of times.  I am constantly analyzing what is and isn't working within my business which has helped my business grow. 

A question I often see in esthetician Facebook groups is how to write a service menu.  I thought I'd share four things that I've implemented which have helped increase bookings.

Know Your Target Audience

Understanding our target demographic is going to be paramount when creating a treatment menu. Are you catering to busy professionals, mom's who just want some peace and quiet, a specific age group or skin concern?  Tailor your treatments to their needs and preferences. 

Keep It Simple

Too many choices can make it overwhelming for clients.  And let's be honest, most don't know what they actually need. By trimming the fat, we can make their booking experience less stressful and more enjoyable.

Highlight Unique Selling Points

Identify what sets you apart and emphasize those key points within your menu.  Perhaps it's a modality, a mobile service, maybe you speak another language.  Figure out what you have to offer at a very granular level, and then figure out how to leverage that.

Be Descriptive 

Walk your client through their treatment when writing your service description. Also try to avoid words that they may not understand. Clear over clever all day long.  Describe the benefits, process and expected results.  This also goes back to knowing our target audience. Once you know what they're looking for you can use language which speaks directly to them.

If writing isn't your thing, I highly recommend reaching out to someone who writes copy for a living. It would be worth the investment.

Remember that our spa treatment menu is a dynamic marketing tool that can evolve with your business and customer preferences. By focusing on the client experience and showcasing your unique offerings, you can create a menu that effectively sells your services.