The phrase “basic facial” gets used a lot—but the truth is, there’s really no such thing.
Skin is a living, breathing organ that changes constantly—sometimes even overnight. What worked two weeks ago may not be what the skin needs today. Seasons shift, stress fluctuates, hormones ebb and flow, and with them, our skin’s needs evolve too.
So when someone says they just want a “basic facial,” the reality is that even the simplest treatment still requires attention, intention, and an individualized approach.
We understand there are new estheticians who are still learning, and gaining their footing and they desire to have step by step directions. We're hoping this blog serves as a guide and maybe sheds some light as to why providing basic facial protocols is difficult.
Skin Is Never One-Size-Fits-All
On the surface, it might sound simple: cleanse, exfoliate, mask, moisturize. But even these basic steps are nuanced.
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What kind of cleanser is appropriate today?
A milky cleanser might be perfect for barrier support in the winter. But if someone’s skin is feeling oily, acne-prone, or congested, a lightweight gel may be better suited. -
What skin concerns are we addressing?
Acne? Dehydration? Barrier Impairment? Pigmentation? Fine lines? Each goal has its own path—with multiple possible approaches. -
What is the skin telling us in real time?
Even during a facial, we may need to pivot. Perhaps the exfoliant is too active, or the skin isn't prepped enough for extractions. Adjustments are part of the process.
Also, we always have to consider the whole person
Beyond what we see, we must also factor in what we can’t see at first glance:
Contraindications – Is the client taking medication that affects the skin’s healing? Are there any active skin conditions that limit product or modality use?
Pregnancy or breastfeeding – Certain ingredients or tools may not be suitable.
Allergies and sensitivities – These require a careful review of ingredients, even in so-called “gentle” products.
Modality restrictions – Not everyone can receive microcurrent, high frequency, or LED. These choices matter.
A facial should never be built around a static checklist. Our goal is to be able to adapt in the moment—reading the skin, adjusting technique, changing product pairings, and holding space for the client’s needs that day.
Even a gentle facial, with minimal active ingredients, can be one of the most powerful tools for healing when done with intention.
So instead of “basic,” we like to say foundational. Grounded in skin health, flexible by design.
A Foundational Facial Protocol (That Leaves Room to Pivot)
Here’s what a thoughtful starting point might look like—keeping in mind that every step should be adapted based on the skin in front of you:
Step 1: Cleanse
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First cleanse with an oil, balm, or micellar water to remove makeup/SPF.
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Second cleanse with either a gel, cream, or milky cleanser depending on current skin state.
Step 2: Exfoliate (if appropriate)
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Enzymes, or gentle acids depending on skin condition.
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Avoid if barrier-compromised or during certain treatments
Step 3: Extractions (optional)
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Only if needed, and only with proper prep and tools.
Step 4 or 5: Treatments + Massage
- Choose treatments based on skin’s needs: hydrating, purifying, calming, brightening.
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Facial massage unless contraindicated
Step 6: Finish
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Toner
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Serum + Moisturizer suited to current skin condition, Lip + Eye treatment
Some optional enhancements (if no contraindications):
LED, Gua Sha, Cupping, High Frequency, Scalp Massage, Microcurrent
So our final thoughts on basic facials: They don't exist. Even the most minimal treatment involves critical thinking and a personalized approach.
