Bridal season doesn’t get nearly enough love in our industry, if you ask me. It’s an entire season dedicated to a very specific type of client, which actually makes marketing so much easier than during other times of the year. Plus, it’s the kind of content you can repurpose year after year!
Most brides want the same thing: glowing, calm, photo-ready skin. But how you get them there depends on when they start working with you.
3–6 Months Out:
This is your sweet spot. You can customize a full treatment plan that includes monthly facials, exfoliation, brightening, hydration, and maybe even some gentle corrective treatments.
1 Month Out:
Focus on soothing, hydrating, and locking in that glow. This is not the time to introduce anything new or aggressive. Think: LED therapy, oxygen facials, calming masks, gua sha, lymphatic drainage.
1 Week Out:
A final polish with a hydration boost. Keep it gentle, relaxing, and ritual-based. No surprises this close to the big day.
Pro tip: offer a printed timeline for brides who book early so they know exactly what to expect!
Marketing Tips
Bridal clients are actively searching for services which makes our job a lot easier.
Here’s how to attract them:
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Create a bridal package with services that build upon each other and change as the big day gets closer - see above.
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Offer a special for bridal parties and make sure to let your bride know about them
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Partner with local vendors: bridal boutiques, florists, MUAs, photographers
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Share bridal skin success stories and before/afters
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Add a “Bridal” highlight to your Instagram with testimonials and transformations
Don't forget, most of this content can be reused or lightly refreshed every year—making this one of the most evergreen, ROI-friendly marketing seasons you can build.
Creating Moments for the Bride
This is their big moment. Let them feel that energy in your space.
Here are a few ways to elevate their experience:
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Offer a glass of bubbly or some sort of wellness drink/tea
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Send a mini skin prep kit or handout after their consultation
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Add an extra ritual during their facial—like a scalp massage or aromatherapy
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Keep a note of their wedding date and send a sweet text or email the week before
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Gift a travel-size version of their favorite product with a handwritten card that they can take on their honeymoon
Brides often remember how you made them feel even more than what you used on their skin. Remember, this is all about building relationships.
Make It Meaningful
Remember that it's more than a service, we're creating a pocket of peace in the middle of their chaos. You’re part of their wedding journey.
Bridal season has the potential to bring in new loyal clients, long-term referrals, and repeat revenue.
Bridal Facial Products
What should I do for a bridal facial is a FAQ of ours. While what they'll need will vary bride to bride, here are some of our top selling products for bridal facials.
Carboxy facials—also known as CO2 treatments—are an ideal choice for bridal skin prep. They work by delivering a controlled dose of CO₂ to the skin, which stimulates circulation and oxygenation, resulting in a major glow. Carboxy also helps smooth texture, reduce puffiness, and improve skin elasticity. Best of all, there’s no downtime, so it can even be used a week before the wedding to boost hydration.
V Tox - In under an hour, skin is visibly lifted, firmer, and more radiant. For brides looking to feel like their best self — without needles or downtime — V-Tox is a game changer. Packed with peptides, this treatment boosts microcirculation to deliver essential nutrients deeper into the skin, supporting collagen and elastin.
Priming Peel Pads - Dermathod’s Priming Peel Booster Pads are the kind of gentle exfoliation we love. Formulated with a slow-releasing blend of PHA and LHA, these leave-on exfoliating pads gently refine skin texture without irritation or downtime. They’re especially perfect for acne-prone brides, clients dealing with KP, or anyone wanting to smooth out fine lines before the big day.
Jelly Mist - KrX’s Jelly Mist is everything we want in a bridal prep product — calming + hydrating. Packed with ingredients like Ginseng Flower Ferment for radiance, Centella Asiatica for calming inflammation, and Ceramide NP to lock in lasting hydration, it’s the perfect final step to seal in moisture or as a homecare sleep mask to extend hydration and glow.
