Welcome Email (Sent Immediately After Signup)
Subject: Welcome to [Your Business Name] – Your Skin’s New Best FriendI’m so grateful you’re here. Taking care of your skin is a journey, and I’m honored to be part of it. My goal is to provide you with personalized care, expert guidance, and a space where you can truly relax.If you ever have any questions or need support, I’m just a message away. Looking forward to seeing you soon!
Start your journey with us: [Booking Link]
New Client Prep (sent 24-48 hours after their appointment)
Subject: Before Your Appointment
Your appointment with us is coming up, and we want to make sure you get the best results! Here are a few tips to prepare:
✔ Avoid active ingredients like retinol at least 24 hours before
✔ Hydrate, hydrate, hydrate!
Got questions? Reply to this email—we’re here to help. If you need to cancel we kindly ask for 48 hour notice.
Post-Treatment Follow-Up (Sent 24 Hours After Appointment)
Subject: How’s Your Skin Feeling?
We loved seeing you, and thank you again for trusting us on your skincare journey. To maximize your results:
💧 Keep skin hydrated
☀️ Wear SPF
🚫 Skip exfoliation for 3-5 days
Need personalized aftercare recommendations? Let us know!
Re-Engagement (Sent 4-6 Weeks After Last Appointment)
Subject: Ready for Your Next Treatment?
Consistency is key to great skin! It’s been a little while since your last visit—let’s keep your progress going. We’d love to see you soon.
Consistency is key to great skin! It’s been a little while since your last visit—let’s keep your progress going. We’d love to see you soon.
Book now and maintain your results: [Link to Booking]
Product Recommendation (Based on Previous Treatments/Purchases)
Subject: Your Perfect Skincare Match
We curated a skincare regimen just for you based on your last visit! Here’s what we recommend + think you'll love
We curated a skincare regimen just for you based on your last visit! Here’s what we recommend + think you'll love
[Product Name] – Hydration hero
[Product Name] – Gentle exfoliation for smooth skin
[Product Name] – Barrier-boosting must-have
[Product Name] – Gentle exfoliation for smooth skin
[Product Name] – Barrier-boosting must-have
Ready to upgrade your routine?
*Make sure to link all of these products
Win-Back (For Clients Who Haven’t Visited in 3-6 Months)
Subject: We Miss You, [Name] 💛
It’s been a while, and we’d love to see your face again! Book your next visit and enjoy [Exclusive Offer] on us.
It’s been a while, and we’d love to see your face again! Book your next visit and enjoy [Exclusive Offer] on us.
