So you want to go "solo"?

Embarking on a solo journey as an esthetician is both exciting and challenging. Whether you're transitioning from a spa environment or starting fresh, here is a list of considerations I compiled as a former solo esthetician who started with zero clientele. 

Do you enjoy working alone? Some estheticians thrive in solo settings, appreciating the autonomy and flexibility. Others might find the isolation challenging. Personally, as a true introvert, I loved it!  Reflect on your work style and preferences. If you’re someone who enjoys solitary work and self-management, going solo might be a great fit. If not, consider how you’ll address potential feelings of loneliness. I know several estheticians who struggled with this aspect, and ended up closing their businesses. 

Are you ready to be seen? Building a client base as a solo esthetician requires proactive networking. Are you prepared to attend events, collaborate with other professionals, and engage in your community to attract and retain clients? Networking is crucial for your visibility and success.

Financial preparedness Do you have sufficient funds to start your business without relying on loans? Having a solid financial cushion is important for covering initial expenses, such as equipment, supplies, and rent, without the pressure of debt. Also, it's so easy to get caught up with shiny object syndrome.  When starting out, only buy the essentials.  I built my entire business the first year with one small handheld device, and a cheap LED light I got off Amazon. 

Marketing Plan A well-thought-out marketing plan is essential. Have you developed strategies to promote your services effectively? This includes more than just a social media presence.  Do you plan on listing your business on google, have you researched the area to see what other businesses are around you, and have you made a list of potential small businesses to connect with?

Brand story + investment in branding Your brand story helps clients connect with you on a personal level.  Have you taken time to think about each element that will ultimately build your business’s identity? A strong brand presence can set you apart and build client loyalty.

Financial management + compliance Keeping your finances in order is crucial. I wish I was more on top of this when I first started.  But if you're reading this, and you haven't taken steps to do so, it's never too late! Do you have a plan for tracking income and expenses, preparing for audits, and ensuring proper tax payments? Find yourself an amazing accountant who can help you navigate this!

Establishing strong systems Having effective systems in place lays the foundation for a smooth operation. Have you developed Standard Operating Procedures (SOPs), set up methods for measuring Key Performance Indicators (KPIs), and organized other essential processes? Strong systems support consistent quality and efficiency in your business.

Becoming a solo esthetician is honestly one of the most rewarding careers in my opinion. But as I always say, it doesn't matter how great you are at giving a facial if you can't run a business.