Summer will soon be winding down, and now is the perfect time to reconnect with clients to prepare them for the seasonal changes which will affect their skin. Here are 7 ideas to incorporate into your marketing strategy:
Back-to-School
Target families with a “Back-to-School” skincare packages or retail specials. Focus on detoxifying and prepping skin for the new season, appealing to both students and parents. Now is a great time to push your acne bootcamp!
Limited Edition Summer Skincare Kits
Offer exclusive summer skincare kits that address common post-summer skin concerns. These kits can be discounted for a limited time, providing clients with tailored solutions for repairing summer damage and preparing them for peel season.
Cryo Specials
Promote cooling treatments such as cryo-facials or cooling masks. These therapies are perfect for soothing and refreshing skin after summer sun exposure, making them a sought-after offering during this transitional period.
Summer-to-Fall Skincare Transition
Help your clients transition skincare routines from summer to fall. Start creating content sharing your insights into changing skin needs and introduce new seasonal products that can benefit your clients' skin health.
Referral Rewards
Implement a referral program where clients who refer friends during the end-of-summer period receive special discounts or complimentary add-ons. This initiative not only rewards loyal clients but also helps expand your customer base. This works best if you already have loyal clients.
Seasonal Skincare Consultations
Offer complimentary or discounted skincare consultations to assess summer skin damage and provide personalized recommendations for the upcoming season. This approach allows clients to receive tailored advice and fosters deeper client relationships.
“Summer Skin Recovery”
Create a “Summer Skin Recovery” social media series with daily tips, Q&A sessions, and special offers on relevant treatments. This educational content will engage your audience and highlight your expertise.
