You can choose a niche based on your passion, the needs of your local market, or emerging trends. The key is to find a balance...

As a new year begins a familiar ritual often unfolds. We scribble down resolutions, and craft plans for a "better us" who will emerge in the new year. We pledge to shed bad habits, conquer...

Dermathod's Priming Peel Boosters have been flying off our shelves.   We love that these can be used not only in the treatment room but retailed to clients...

It’s easy to feel like we’re always chasing the latest trends as estheticians.  Searching for that single ingredient or breakthrough technology that truly transforms our...

As the calendar flips to a new year, it's the perfect time to reflect on the past and set the course for the future. As an...

I honestly can't tell you how many times I've revamped my treatment menu.  It's been more than a handful of times.  I am constantly analyzing what is...

In the ever-evolving landscape of skincare, one phenomenon has captured the attention of professionals worldwide – the Korean Beauty, or K-Beauty, revolution. Beyond the captivating...

It's the season of gift-giving. Here are some meaningful yet cost-effective gift ideas for your OG clients....

Imposter syndrome seems to be a common challenge that many estheticians face. Especially when they are new to the field or trying to establish their own...